Sending one message to your whole customer list works once. Twice and people start opting out. Audiences slice your customers into groups so you only message the right people.
The filters
Marketing → Audiences → Create audience. Combine any of:
- Customer tags — match any/all of the tags you've put on customers (Fleet, VIP, Tyre, etc.).
- Subscription status — subscribed to your marketing list, opted-out, or unset.
- Spend range — total amount spent (lifetime). E.g., spent more than ₹25,000 = your VIPs.
- Last visit date — between two dates, or "more than X months ago" (the most useful filter — these are your re-activation candidates).
- Vehicle type owned — sedan, SUV, EV, truck, etc.
- Brand owned — only customers with a Toyota, only Maruti, etc.
- Has unpaid invoice — for collections campaigns.
Audiences worth saving
- Lapsed (3–6 months) — last visit 3–6 months ago, opted-in, spent >₹2000. Re-activation gold.
- Lapsed (6–12 months) — same, longer gap. Different message tone (more "we miss you").
- VIP — spend >₹25,000 lifetime. Anniversary gifts, early access to promos.
- EV owners — vehicle type EV. EV-specific service messages.
- Fleet — tag Fleet. B2B bulk-service offers.
- New (<30 days) — first visit in last 30 days. Welcome series, second-visit nudge.
Size matters
The audience builder shows the count live as you tweak filters. Audiences below ~100 are usually noise; above ~5000 are too broad. Aim for 500–3000 per send for solid results.
Don't message the same person twice in a week. If you're running multiple campaigns, exclude recently-messaged customers via the Last messaged filter — keeps your list healthy.
Saving and reusing
Save with a clear name. Audiences are reusable — pick the same one for SMS today, email next week. Updating the underlying data (a customer's last-visit date, their spend) re-evaluates membership automatically — no manual upkeep.